I had the pleasure of presenting a session at Dreamforce this year, and I thought I would share it with you. My portion of the presentation is about 25 minutes, and there are a variety of formats below for your viewing pleasure.
Video of Dreamforce Marketing Presentation - Website Optimization Tips
Website Optimization Tips - Dreamforce 2010 - Salesforce.com
And, here is the actual live version of the full presentation as it happened at Dreamforce in San Francisco on the Salesforce.com YouTube account.