I had the pleasure of presenting a session at Dreamforce this year, and I thought I would share it with you. My portion of the presentation is about 25 minutes, and there are a variety of formats below for your viewing pleasure.
There is a great article at Copyblogger about writing for your audience and sticking to your audience. His tips (with some edits by me) are:
- Decide who your target reader (persona) is and write your posts for that reader.
- Avoid going off-topic, even if you know that topic might get you on Digg.
- Write that post - and its headline - so that it's as interesting to your targeted reader as a story about Lindsay Lohan is to a 14-year-old boy in his bedroom.
I have found the same thing. Saucy articles are popular, but they don't turn into leads or customers.
Who is your target persona? What is sexy to them?