Startup Blog

Debate! Content Marketing vs. Inbound Marketing? (not really)

Posted Mike Volpe on 1/20/12 11:26 AM

gavelMy personal view is that content is an important ingredient to inbound marketing but content is not the whole story.  You need to measure and analyze your marketing, you need to convert visitors into leads and customers using landing pages and lead nurturing.  You need to promote your content using social media dn other methods.

Webinar Marketing Tips from Experience with 100s of Webinars

Posted Mike Volpe on 3/23/11 11:25 AM

I was asked by email to provide some thoughts on tips to keep people engaged during webinars.  We do a lot of webinars - I've done probably 50 myself and our team at HubSpot has done hundreds, and we've had over 100,000 views of our webinars in total.  In fact our last webinar had over 20,000 people register for just that one webinar alone.

Customer 2.0 and Inbound Marketing - Webinar

Posted Mike Volpe on 5/11/10 12:53 PM

I am a guest speaker on a webinar (right NOW) with InsideView and Customer Think and "Customer 2.0" and the role of inbound marketing with customer 2.0.

New Data Shows Twitter Becoming More International

Posted Mike Volpe on 3/9/10 9:03 AM

New data from the HubSpot State of the Twittersphere report shows that Twitter is growing in use outside of North America.

twitter growing internationally

SEO in 2010 Video on Future of Search Engine Optimization

Posted Mike Volpe on 11/23/09 10:45 AM

What is the future of Search Engine Optimization?

How can you be successful in SEO in 2010 and beyond?  How does social media affect search?  Will Facebook replace Google?  What about video?  What about other social media sites like LinkedIn and Twitter, will they affect search?  This SEO in 2010 video covers the basics of SEO, and then goes onto more advanced topics to set the stage for you to be successful in search engine optimization in 201.

Why Movember is Great Viral Marketing

Posted Mike Volpe on 11/17/09 12:54 PM

Have you heard of Movember?  It is an international foundation that raises money and awareness for men's cancers (prostate and testicular cancers).

O'Reilly Twitter for Marketing Webinar

Posted Mike Volpe on 7/22/09 10:16 AM

Here is a presentation about using Twitter for marketing and PR I did a while back.  You might also enjoy a whole collection of resources on Twitter for Marketing and PR we put together at HubSpot.

New Marketing Executive Webinar Series with Eloqua, OneSource, HubSpot and On24

Posted Mike Volpe on 6/18/09 10:30 AM

I'm participating in a new webinar series with Eloqua, OneSource and On24 targeted at marketing executives at medium and large sized companies that are trying to understand the new marketing landscape.  This is a different audience and topic from my usual webinars.  We expect a smaller audience, and the topics will be more "thought and theory" than "how to".

insight 2 action marketing webinars

"Join marketing executives from HubSpot, Eloqua, OneSource and ON24 for one or more events in the "Insight2Action" webinar series. These focused 45 minute sessions will offer practical insights on gathering, analyzing and using marketing data to drive decisions about your marketing programs--optimizing ROI and lead generation. At the end of each session there will be a question & answer/discussion period where you can share thoughts with the panelists and your peers"

Register now --> 


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