My personal view is that content is an important ingredient to inbound marketing but content is not the whole story. You need to measure and analyze your marketing, you need to convert visitors into leads and customers using landing pages and lead nurturing. You need to promote your content using social media dn other methods.
I was asked by email to provide some thoughts on tips to keep people engaged during webinars. We do a lot of webinars - I've done probably 50 myself and our team at HubSpot has done hundreds, and we've had over 100,000 views of our webinars in total. In fact our last webinar had over 20,000 people register for just that one webinar alone.
New data from the HubSpot State of the Twittersphere report shows that Twitter is growing in use outside of North America.
What is the future of Search Engine Optimization?
How can you be successful in SEO in 2010 and beyond? How does social media affect search? Will Facebook replace Google? What about video? What about other social media sites like LinkedIn and Twitter, will they affect search? This SEO in 2010 video covers the basics of SEO, and then goes onto more advanced topics to set the stage for you to be successful in search engine optimization in 201.
I'm participating in a new webinar series with Eloqua, OneSource and On24 targeted at marketing executives at medium and large sized companies that are trying to understand the new marketing landscape. This is a different audience and topic from my usual webinars. We expect a smaller audience, and the topics will be more "thought and theory" than "how to".
"Join marketing executives from HubSpot, Eloqua, OneSource and ON24 for one or more events in the "Insight2Action" webinar series. These focused 45 minute sessions will offer practical insights on gathering, analyzing and using marketing data to drive decisions about your marketing programs--optimizing ROI and lead generation. At the end of each session there will be a question & answer/discussion period where you can share thoughts with the panelists and your peers"