Earlier this year, my good friend and colleague Tim Ash and I collaborated on a webinar called “Optimizing Your Site for Maximum Lead Flow”. If you’re not familiar with Tim, he’s the author of the book “Landing Page Optimization” and chairs an interesting event focused exclusively on website conversion optimization called Conversion Conference. Tim’s specialty is convincing web visitors to take action on your website, and my niche is attracting people to your website. We made a great team, because together we provided a 360-degree view of website optimization, from getting more people to find your site to getting them to complete your conversion action once they’re there.
Check out these 101 Marketing Quotes compiled by the awesome team I work with.
I've been asked this marketing compensation question a few times recently. There are two reasons why I think having more than a small amount of marketing compensation tied to sales is a bad idea:
I was asked by email to provide some thoughts on tips to keep people engaged during webinars. We do a lot of webinars - I've done probably 50 myself and our team at HubSpot has done hundreds, and we've had over 100,000 views of our webinars in total. In fact our last webinar had over 20,000 people register for just that one webinar alone.
Boston Business Journal has a “most admired” companies list that they compile, sort of a “people’s choice awards” of the business world. I thought I would share who I voted for and some of the reasons why. (You can vote today if you want. Please do, and please consider HubSpot for your vote.)
I had the pleasure of presenting a session at Dreamforce this year, and I thought I would share it with you. My portion of the presentation is about 25 minutes, and there are a variety of formats below for your viewing pleasure.
I've been chatting with Bill Jensen, one of the authors of Hacking Work, and he was kind enough to send me a copy of the book to check out. I enjoyed reading it. It is a pretty quick read, and the fundamental principle that you should not be bound by rules is a great one and can inspire you to do little things to bend the rules and get more done. In that spirit, here is a quick list of 5 hacks for marketers,
The folks at Amiando did a cool study looking at the Twitter usage associated with event hashtags. There are a number of cool findings in the report, but the one that stood out to me was that the vast majority of the tweets took place during the event, with a long tail before and after the event.
I got this question by email:
This is a guest post from Cd Vann, who runs the UnGEEKed events. I have been impressed with the passion that she brings to promoting the unGEEKed events, and asked her to share some of her event marketing tips with folks on this blog. (I am speaking at UnGEEKed San Francisco, December 2-4.)
I attended a presentation from Leslie Bradshaw of Jess3 about the "10 Things CEOs Need to Know About Design". While I found the presentation to be a little high level and lacking some details, there were some good points to make you think. Some of the points about design I agree with, some I disagree with - see my comments below.
We have a pretty flat culture and organization at HubSpot. No vacation policy. No offices. Limited layers to the organization.
Something I have been working on with Justin Levy.
I get a cold / unsolicited email from a vendor trying to sell me something. 99.9% of the time, these get marked as spam and not only is that message gone without me opening it, but anyone from that company can never get into my inbox again. Brilliant!
I had a chance to get to know Eric during both HubSpot TV and sharing a panel with him a couple weeks ago talking about the ROI of social media. Eric is a super nice and sage guy who has a real grasp of how social technologies are changing the business world.