Startup Blog

Thoughts on the Pampers Social Media Marketing Disaster

Posted Mike Volpe on 5/21/10 2:22 PM

To catch up, read the article Why Pampers Diaper Fail is a Lesson in Marketing Transparency to get the back story and the updates in the article Pampers Steps up Digital, Social Media Efforts.  Here are my thoughts...

United Breaks Guitars - You Can't Avoid Customer Feedback Anymore

Posted Mike Volpe on 7/8/09 11:26 AM

Musician Dave Carrol flew through Chicago, saw the baggage handlers throwing his guitar and told some clearly uninterested United employees.  After he landed, he was unhappy with the result from United.

You used to just tell 5 friends when United pissed you off.  So far Dave has told 130,000 people via YouTube (and counting...).  Hey United.... was that worth a $3500 guitar?  Here's to telling a few more people.


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