Musician Dave Carrol flew through Chicago, saw the baggage handlers throwing his guitar and told some clearly uninterested United employees. After he landed, he was unhappy with the result from United.
You used to just tell 5 friends when United pissed you off. So far Dave has told 130,000 people via YouTube (and counting...). Hey United.... was that worth a $3500 guitar? Here's to telling a few more people.