I presented at the PRSA Travel and Tourism Conference today on inbound marketing and especially search engine optimization specifically for PR (public relations) in the travel and tourism industry.
Summary:
- PR should include creating more content for the company, and not "we won an award" press releases, but interesting stories about the destinations, services and people who travel
- Optimize your press releases using Press Release Grader
- PR should help generate more links back to the client website since more links help power your SEO
