Startup Blog

Inbound Marketing and SEO for Travel and Tourism Public Relations (PR) - PRSA 2009

Posted by Mike Volpe on 5/6/09 3:50 PM

I presented at the PRSA Travel and Tourism Conference today on inbound marketing and especially search engine optimization specifically for PR (public relations) in the travel and tourism industry.

Download PPT presentation.


  • PR should include creating more content for the company, and not "we won an award" press releases, but interesting stories about the destinations, services and people who travel 
  • Optimize your press releases using Press Release Grader
  • PR should help generate more links back to the client website since more links help power your SEO



Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

Topics: presentation, public relations (PR)

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