I love data. Netflix makes available rental data by zip code. Mash that up with a map and you can get some cool stuff. This article on NYTimes.com has a cool graphic that allows you to see rental popularity by different titles and zip codes.
I've always thought that marketing people, especially those on the creative and advertising side of the industry loved the show. In fact, I started watching it during the first season after 3 different advertising/PR people told me about it. Now I might have some data that agrees with me?
Hat tip to Kirsten, who sent me the link.
What do you think? Is my assumption correct?