Startup Blog

Mad Men Loved by Creative Marketing & Advertising Types?

Posted by Mike Volpe on 1/11/10 11:21 AM

I love data.  Netflix makes available rental data by zip code.  Mash that up with a map and you can get some cool stuff.  This article on has a cool graphic that allows you to see rental popularity by different titles and zip codes.

I've always thought that marketing people, especially those on the creative and advertising side of the industry loved the show. In fact, I started watching it during the first season after 3 different advertising/PR people told me about it.  Now I might have some data that agrees with me?

In Boston, there is a big concentration of Mad Men viewers in Cambridge (where HubSpot is located by the way) and also Boston and Somerville - areas where creative types tend to live and work.  In New York, you see the same thing - a concentration in Manhattan and Brooklyn.  And in the San Francisco Bay Area, there is a concentration in San Francisco and Oakland, and a noticeable lack of views in the technology-centric (but not marketing-centric) Silicon Valley.


boston mad men


new york mad men


san francisco mad men

Hat tip to Kirsten, who sent me the link.

What do you think?  Is my assumption correct?

Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

Topics: analytics, branding, data

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