There is a great article at Copyblogger about writing for your audience and sticking to your audience. His tips (with some edits by me) are:
- Decide who your target reader (persona) is and write your posts for that reader.
- Avoid going off-topic, even if you know that topic might get you on Digg.
- Write that post - and its headline - so that it's as interesting to your targeted reader as a story about Lindsay Lohan is to a 14-year-old boy in his bedroom.
Well said.
I have found the same thing. Saucy articles are popular, but they don't turn into leads or customers.
At HubSpot we market to small business owners and marketing professionals. We have found that webinars are sexy to them, as are research reports.
Who is your target persona? What is sexy to them?
