Startup Blog

Building Your Brand With Blogging and Email Marketing - Webinar

Posted by Mike Volpe on 3/18/10 4:30 PM

I had an opportunity to do a guest webinar with Greg Cangialosi from Blue Sky Factory today about "Building Your Brand With Blogging and Email Marketing".  We discussed inbound marketing and outbound marketing, how email fits into inbound marketing, the importance of content in marketing today, how to create content, optimize content, promote content, as well as some conversion tips and how to use email to drive sales and as part of your blog.

Listen to the MP3 audio and follow along on the slides below.


Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

Topics: email

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