I've been asked this marketing compensation question a few times recently. There are two reasons why I think having more than a small amount of marketing compensation tied to sales is a bad idea:
I've been chatting with Bill Jensen, one of the authors of Hacking Work, and he was kind enough to send me a copy of the book to check out. I enjoyed reading it. It is a pretty quick read, and the fundamental principle that you should not be bound by rules is a great one and can inspire you to do little things to bend the rules and get more done. In that spirit, here is a quick list of 5 hacks for marketers,
I attended a presentation from Leslie Bradshaw of Jess3 about the "10 Things CEOs Need to Know About Design". While I found the presentation to be a little high level and lacking some details, there were some good points to make you think. Some of the points about design I agree with, some I disagree with - see my comments below.
At the Atlassian Starter Day I had a chance to share some of my thoughts on startup marketing based on doing marketing at HubSpot and helping to grow the company from 5 people to over 160 people and nearly 3,000 customers over the past 3+ years.