Startup Blog

Marketing Analytics to Communicate ROI Across Teams

Posted by Mike Volpe on 10/11/13 9:24 AM

I had the opportunity to give a talk today on what metrics to useto measure marketing ROI and how to use metrics and data to communicate marketing ROI across teams.  Here are my slides, let me know what you think.

Click here to download a PDF of "Marketing Analytics to Communicate ROI"

For more reading on the topic of marketing ROI:

Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

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