Startup Blog

What are the marketing goals of blogging?

Posted by Mike Volpe on 6/30/09 11:38 AM

A new question: What are the marketing goals of blogging?  I think some of the goals for launching a blog are:

  • Improve SEO performance - blog articles help with SEO a lot by increasing your presence on the web and attracting more links into your website
  • Build thought leadership and bradn - if your blog has interesting content, it can build your brand as a thought leader in the market
  • Increase social media performance - you are a lot more interesting in social media if you are writing and then promoting interesting blog articles (instead of telling people what you had for lunch)
  • Get more leads and sales - by adding calls to action to your blog, you can get blog visitors to convert into leads and customers for your business

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Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

Topics: lead generation, video, strategy, blog

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