Startup Blog

PSY Gangnam Style Parody Meme Marketing?

Posted by Mike Volpe on 9/18/12 2:10 PM

How does a music video in Korean get to the top of the US music charts and generate over 210 million views?  I have no idea.

But the song by PSY has become huge, and been featured on national TV in the US and spurred many parody videos.  In the age of real time marketing and being agile, we decided to be the first(?) company to do a parody of this video.  Here is what the team did...

Here is the HubSpot parody of Gangnam Style:


And here is the original video if you have not seen it:


What do you think?  Is this a waste of time?  What do you think this says about our company and culture?  Should we have done something differently?

Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

Topics: video, viral, meme, hip-hop music

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