Startup Blog

Inbound Marketing Book - Reviews of Inbound Marketing and New Rules of Marketing and PR

Posted by Mike Volpe on 3/9/09 10:21 AM

The top Inbound Marketing Book is, of course, "Inbound Marketing" by Dharmesh Shah and Brian Halligan.  The book is based off of all of our experience doing inbound marketing at HubSpot.  I highly recommend you spend the $17 to buy it on Amazon.com.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

 inbound marketing book

 

 

Another great inbound marketing book is "New Rules of Marketing and PR" - everyone in marketing and small business should read it. 

  1. This book is one of the fundamental books leading to the inbound marketing movement.
  2. It is very approachable and is a great way for someone new to inbound marketing to get started.
  3. This book is written in a way that it can be very convincing, and you can use it to convince your boss or CEO that your company needs to dive into inbound marketing.

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Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

Topics: inbound marketing, book reviews, strategy

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