Startup Blog

Attract Customers Cheaply

Posted by Mike Volpe on 2/7/09 1:53 PM

The key to having a successful business is to attract customers cheaply and then quickly monetize those customers at a multiple of what they spent to acquire them.  At least according to David Skok from Matrix Partners (and investor in HubSpot) - that link is to an interview in the Wall Street Journal.

I agree.

Too often startups make their strategy too confusing and complicated.  This is because they don't have the answer yet.  Most really successful businesses have a pretty simple model at the core.  Google, Ebay,  See?

Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

Topics: strategy, startup

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