Startup Blog

Why Routines Are Good

Posted by Mike Volpe on 2/11/09 11:30 AM

Every Saturday, my wife and I start our day by going to the gym.  I don't workout as often as I should (who does?) but this routine is valuable.  I know what I am doing every Saturday morning, I never make other plans.  The result? My success rate on working out on Saturday is 99% over the last 6 months.

To make inbound marketing work, you also need a routine.  Think about setting a schedule for your self to spend some time each day, and I bet the benefits will pay off a lot over time.

Inbound marketing in 10 hours a week:

  • 15 minutes per day to spend on reviewing analytics and reports 
  • 45 minutes each day to write a blog article
  • 30 minutes each day to read other blogs and news in your industry 
  • 30 minutes each day to converse with people and make new friends in social media

I promise you'll get a lot more out of your inbound marketing routine than Patrick Bateman gets out of his. (The clip is from American Psycho for those of you who do not recognize it.  One of my cult favorites.  Shout out to Mike Miller in case he is reading this.)

Do you have a routine?  Does an inbound marketing routine make sense to you?

Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

Topics: strategy, marketing

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