I did a short interview with Matthew Mamet from Permission TV at the last WebInno event.  We chatted about some of the things to think about when using video for marketing.

We use a lot of video in our marketing at HubSpot:

• Lots of marketing webinars
• A live weekly marketing video podcast 
• An iTunes channelwith archived HubSpot TV and our webinars
• Viral videos on YouTube
• Our blog features video interviews
• We also have product demo videos on our website

In the video we talk a bit about how to think about using video in marketing.

UPDATE: For anyone having trouble with the video, here is a link to another version you can try.