One of the biggest hurdles that buyers encounter when implementing a marketing automation system - or any software for that matter - is learning the terminology. You know that in order to have effective lead management, you need a strong demand generation system that will drive leads into your funnel. From there you need to define a lead scoring methodology and then make a lead nurturing plan to support the various leads based on their scores and where are at in the buying cycle. Great! Now, what does all that actually mean?
In this video from the MASG team over at Software Advice, Carlos Hidalgo of the Annuitas Group describes these two terms to alleviate some of the confusion.
In part 2, Hidalgo discusses how to work within marketing automation to support the processes and strategy that you already have in place.
If you want to learn more about marketing automation, I did a presentation called "Death by Marketing Automation" that asks tough questions about the right and wrong ways to use the technology. Click here to watch Death by Marketing Automation!