Great viral marketing by Gatorade. Their product could led itself to a whole series of these. I actually think it would have been better if the catch she made were more human. A great catch, but more believable. Still, very nice work. It has been successful too, read this for stats.
Gatorade Ball Girl Viral Video
Posted by Mike Volpe on 8/19/08 10:35 AM
Written by Mike Volpe
Mike Volpe is a startup advisor and angel investor based in Boston.