Startup Blog

Gatorade Ball Girl Viral Video

Posted by Mike Volpe on 8/19/08 10:35 AM

Great viral marketing by Gatorade.  Their product could led itself to a whole series of these.  I actually think it would have been better if the catch she made were more human.  A great catch, but more believable.  Still, very nice work.  It has been successful too, read this for stats.

Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

Topics: video, viral

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