Startup Blog

Press Release Grader

Posted by Mike Volpe on 5/29/08 4:41 PM

HubSpot has just launched a new PR tool called Press Release Grader, a tool that evaluates your press release and provides a nifty report about what is good and bad about it.  Some of the cool features that get me excited are:

  1. Gobbeldygook Word Analysis - The tool automatically sans your press release for the meaningless terms that are overused in press releases everywhere.
  2. Word Cloud - I think this is a really neat tool to see what your press release is REALLY about, not what you think it is about.
  3. Link Analysis - One of the most under-utilized parts of press releases is the value of linking back to your own website for SEO purposes, this tool gives a nifty analysis of the links in your press release.

Check it out and let us know what you think!  www.PressReleaseGrader.com

Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

Topics: public relations (PR)

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