HubSpot has just launched a new PR tool called Press Release Grader, a tool that evaluates your press release and provides a nifty report about what is good and bad about it. Some of the cool features that get me excited are:
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Gobbeldygook Word Analysis - The tool automatically sans your press release for the meaningless terms that are overused in press releases everywhere.
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Word Cloud - I think this is a really neat tool to see what your press release is REALLY about, not what you think it is about.
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Link Analysis - One of the most under-utilized parts of press releases is the value of linking back to your own website for SEO purposes, this tool gives a nifty analysis of the links in your press release.
Check it out and let us know what you think! www.PressReleaseGrader.com