By definition no one knows what's next, but I was asked for a few comments by email this morning, and I thought that I would share them with you and see what you all had to add to the list.

• Integration - people will realize that Twitter is not a marketing strategy. Making social part of your entire business from the culture, to the people you hire, to the content you create and the products you build - social media is not a strategy, it is a new technology that should be integrated into everything you do. the day people stop talking about "social media" and start talking about business, strategy and marketing will be a great day. already at HubSpot we don't treat social media separately or special - it's just another part of the world for everyone here, like email, phone and the web.
• Location and other structured data - (already happening, but I have been saying it for a while) adding more data to social media makes it more personal and more customizable and more searchable. basically, overall adding location and other markup data makes it better, and location is one example
• Measurement - companies will move from measuring friends and followers to measuring what actually matters: leads, sales and ROI
  

What do YOU think? A blog is social media afterall, so leave a comment and let's discuss...