Startup Blog

A Potentially Viral Video - Foursquare Cops

Posted by Mike Volpe on 4/13/10 5:38 PM

We created a new video.  Actually 20 of them.  Four of them are in a series called Foursquare Cops.  I think the first one has a lot of potential to be somewhat viral.  Check it out.

Why does the Foursquare Cops video have a lot of viral marketing potential?  

  1. Ties into an emerging trend - Foursquare is really hot right now, and there is not a ton of video content about it
  2. Leverages parody - Making fun of the COPS show in a satirical way
  3. No limits - Many companies would be scared about swearing or shooting in their videos, but on the internet bland content gets bland results
  4. Appeals to influencers - Doing a video about a social media topic helps attract and activate the people that are most apt to share content online
  5. Broad appeal - Rather than focusing on just B2B marketers, by engagding a bigger audience you can hopefully appeal more to the mainstream and drive more views
  6. Exciting & Funny - Good content wins
  7. Short - Keeping videos pretty short is usually important for success online

So far, Foursquare Cops has been a trending topic on Twitter in Boston, blogged by Mashable, and has thousands of Tweets.  We will see in the next 48 hourshow big it gets...

Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

Topics: video, viral

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