Startup Blog

Marketing 2.0 Book Review

Posted by Mike Volpe on 10/27/09 11:57 AM

Bernie Borges has written "Marketing 2.0", and I think it is a great inbound marketing book that you should buy.  Here's why:

  • It is a complete vision of inbound marketing it is not just about social media, blogging or lead generation - it is a holistic view of inbound marketing
  • It has great specific examples and case studies from lots of different industries

Disclosure - I wrote the foreward to the book and Bernie gave me a free copy!

Download file for iPod and iPhone.

Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

Topics: inbound marketing, book reviews

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