Using Social Media to Drive Lead Generation

Social media and the social web can be used to drive leads and sales for your business, if you use it in the right way.

Start by growing your following and publishing interesting and useful content
Then, next to the content you are promoting in social media, include calls to action and offers next to that content - the second and more detailed content piece or free trial is what drives the leads
Make sure you have content both at the top of the funnel and at the middle of the funnel

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