Connect with Mike

Selected Interviews, Articles and Quotes

Mike has been quoted in a number of articles and authored articles on a number of marketing industry websites, in addition to my writing for the HubSpot marketing blog. Below are a few samples, for a more complete list, keep scrolling down.

The New York Times interviewed Mike for a story Phoning it in on Twitter
National Public Radio (WBUR) interviewed Mike for the story Mass Labor Pools May Be Crowded, But They're Not Always Deep (listen to mp3)
The Financial Times quoted Mike in the story about the social media backlash around P&G's launch of DryMax Diapers.
In the ZDNet article MySpace Announces Redesign; Fights for Credibility with Adults Mike was quoted.
MediaPost quoted Mike extensively in the article Study: Company Blogs Lead Social Media Options
On Marketing Profs, Mike wrote the article Top 5 Legitimate SEO Techniques That Will Help Your Business Get Found
The Mashable article How to Become and Expert in Your Industry quoted Mike
CRM Magazine quoted Mike extensively in the articles "Video is More than Viral" and "Small Businesses Take on the Twittersphere" on their website and in the print magazine.
Marketing Sherpa wrote a case study quoting Mike about the viral marketing campaing for HubSpot using Website Grader - How to Launch a Lead-Gen Campaign on a Tiny Budget: 7 Steps for Using Blogs & Social Media

2010 Press

June 28 - Inman News wrote an article about Mike called Unlocking the Secrets of Inbound Marketing
May 26 - The Financial Times quoted Mike in the story about the social media backlash around P&G's launch of DryMax Diapers.
April 28 - Newsvetter wrote about Mike's style of brand building in HubSpot is a Hub for Humor
April 13 - The Wakefly blog wrote an article about visiting Mike at HubSpot.
April 12 - Mike was quoted in The Boston Globe article Tweets Are the Newest Business Tool
March 11 - Mike was quoted extensively in the Xconomy article HubSpot Leaving Kendall Square, Next Stop Lechmere
March 9 - The Starup Swami blog wrote about Mike and his video podcast in Behind the Scenes at HubSpot TV
March 8 - The Enter Dialog blog interviewed Mike fort the article 7 Habits of Highly Effective Marketers
January 11 - Mike was quoted in Marketing Automation Trends for 2010 on the LeadSloth Blog.

2009 Press

December 20 - Mike was quoted extensively by CRM Magazine in the article Video is More than Viral.
November 17 - Mike was interviewed about the use of parody for online marketing on the Tippingpoint Podcast (hear my comments at 13:30).
October 27 - Mike was quoted in a Mashable.com article on How to Become an Expert in Your Industry
September 30 - Mike was interviewed on Sparks to Flame Business Radio.
September 25 - Mike was quoted by the Fort Worth Business Press.
September 25 - Real Busines UK wrote an article about Mike Volpe's perceptions of SEO and PPC marketing.
September 8 - Mike was a co-host of the Riches in Niches radio show.
August 14 - Search Engine Watch quoted Mike in the story Observations from SES San Jose
July 17 - National Public Radio interviewed Mike for the story Mass Labor Pools May Be Crowded, But They're Not Always Deep (listen to mp3)
July 15 - Mike was interviewed for the Marketing Masters podcast series
July 11 - CRM Magazine quoted Mike in "Small Businesses Take on the Twittersphere"
June 2009 - Great Output magazine quoted Mike extensively in "A Crash Course in Modern Marketing" (PDF - see page 15)
June 1 - In "Seven Great Bloggers Who Google Friend Connect" Mike was listed at #5.
May 24 - Mike was quoted extensively in an article in South Cost Times on Getting a Return on Investment from Social Media
April 9 - Mike was quoted on the Propelling Brands blog in the article The Inbound Marketing and Content Management Crowd
March 24 - An interview with Mike ran on the Off the Fence Blog.
March 9 - Mike was quoted extensively in the NYTimes.com article Phoning it in on Twitter
January 30 - MediaPost quoted Mike extensively in the article Study: Company Blogs Lead Social Media Options
January 20 - New Sales Economy wrote about Mike's marketing at HubSpot in the article Cut Your Marketing Budget to Zero & Still Generate Leads
Januray 12 - Mike was quoted extensively in an IT Business Canada article How to Improve Your Pay-per-click Marketing Strategy

2008 Press

December 16 - The Personal Branding Blog wrote an article about Mike's personal brand and his work at HubSpot, "Build Your Company's Brand and Your Brand Will Reap the Rewards" where Mike was extensively quoted for his expertise and experience in online brand-building
December 10 - TechExecCasts interviewed Mike on their podcast "Inbound Marketing Strategies During a Recession" where Mike and host Sean Daily discussed inbound marketing
November 11 - Mike was interviewed as part of a panel on the Comet Branding Radio podcast called "The Best Ways to Use Twitter and Social Media for Business"
September 23 - Acquiring Minds quoted Mike extensively in the article "Social Media Delivers on ROI"
September 3 - Employing Social Media on Practical eCommerce quoted Mike extensively, including "We've since discovered that inbound marketing -- a combination of social media, search engine optimization and blogging -- is by far the highest ROI of any marketing out there"
August 29 - The Passionate Entreprener interviewed Mike on their podcast "Create Your Web Presence with Inbound Marketing"
August 29 - Cool Tools, What is Your Twitter Grade? on ZDNet quoted Mike "We have found that building interesting tools like this is a more effective marketing tool than doing advertising. Things like this get people curious and draw them in."
August 22 - Mass High Tech quoted Mike extensively in the article Online Video Marketers Win Customers with Webinars including "I would rather have 10 videos of good content but average production quality than one video of good content and good production quality"
August 19 - On Marketing Profs, Mike wrote the article Top 5 Legitimate SEO Techniques That Will Help Your Business Get Found
August 14 - ZDNet linked to a blog article I wrote about the role of PR in social media in their article Bloggers vs. PR - The Broken Record Continues to Skip
August 13 - Why Hire a PR Firm? on PR-Squared.com quoted and interviewed Mike where the author said Mike is "arguably one of the most Social Media-savvy marketers I've ever met, period"
June 13 - MySpace Announces Redesign; Fights for Credibility with Adults on ZDNet quoted Mike as saying "Would I jump in right now? No... It currently makes zero sense for us to do anything with MySpace from a business perspective."
December 12, 2007 - Marketing Sherpa wrote a case study quoting Mike about the viral marketing campaing for HubSpot using Website Grader - How to Launch a Lead-Gen Campaign on a Tiny Budget: 7 Steps for Using Blogs & Social Media