Marketing with Mike Volpe

I'm curious what people have to say about this.

How does a music video in Korean get to the top of the US music charts and generate over 210 million views?  I have no idea.

I hit the point where I was really sick of Twitter.  I got hundreds of spammy direct messages.  My feed was useless.  I was spending tons of time managing lists to filter out crap I did not want.  Twitter was no longer enjoyable to me, and it meant a lot of my posting was becoming automated and my personal engagement was getting lower and lower.

Here is an internal email that I just sent to all of our "segment marketers" (also called "mini-CMOs") who are the marketing leads for each segment (a teams of sales and marketing folks that target a specific customer profile such as small business, SMB or enterprise).  This is a newly created position, and organizationally, we're still figuring it out.  Some of the marketing folks in this job are having the typical challenges of a new CMO / Director / VP of marketing where sales is running over them to other folks int he organization if they are not happy with some small thing.

My personal view is that content is an important ingredient to inbound marketing but content is not the whole story.  You need to measure and analyze your marketing, you need to convert visitors into leads and customers using landing pages and lead nurturing.  You need to promote your content using social media dn other methods.

See this infogrpahic that Capterra created.  I found it sort of surprising, because while HubSpot contains features like marketing automation, I would not call HubSpot marketing automation.  What do you think about the data / rankings?

My friends over at Pixability had me as a guest on their video marketing show, where we chatted about:

This is a guest post written by Dan Zarrella, the award winning social media scientist at HubSpot. For more social media science, be sure to register now for our Science of Social Media marketing webinar.

Earlier this year, my good friend and colleague Tim Ash and I collaborated on a webinar called “Optimizing Your Site for Maximum Lead Flow”. If you’re not familiar with Tim, he’s the author of the book “Landing Page Optimization” and chairs an interesting event focused exclusively on website conversion optimization called Conversion Conference.  Tim’s specialty is convincing web visitors to take action on your website, and my niche is attracting people to your website. We made a great team, because together we provided a 360-degree view of website optimization, from getting more people to find your site to getting them to complete your conversion action once they’re there.