How does a music video in Korean get to the top of the US music charts and generate over 210 million views? I have no idea.
We tried to have a little bit of fun at HubSpot mocking Twitter in an office environment and how some companies are obsessed with it. How did we do? is it funny? (I actually can't tell if I laugh because I know all the people, or it is actually funny.) Do you have ideas for another funny office video?
Let's say you are a B2B company that sells to marketers and small businesses and want to attract new prospects to your website, as well as spread your thought leadership message about inbound marketing.
What do you do? Lots of things. You blog, make videos, podcast, do webinars, write ebooks, be active in social media and just generally leverage inbound marketing. As part of this, you can also try to create a viral video on YouTube.
Here is our latest attempt at making something remarkable and viral for YouTube. And some thoughts of mine below about it.
- A rap song is a good choice because the lyrics are usually easier to understand, so you can make your point more easily. Rap songs are also easier to parody than normal songs, I think.
- The song is popular, and old. New songs might be a big hit, but the recall you get with an old song really works. It also helps you get an older demographic (usually better for B2B), rather than just people in their early 20's. This song was chosen after we realized it is now being played at weddings - meaning it is broadly popular.
- Get a bit crazy. The more uncomfortable you are during filming, the more likely it will be that your video is funny and remarkable and worth sharing. Find the line, and then go over it. I'm not sure we went far enough in this one.
- Try a call to action. You usually get very few click throughs from YouTube to your website. You can drive more traffic by adding a call to action at the end of the video. But don't just put your logo or"visit my website". Try somethign more subtle, we just encouraged people to Google "inbound marketing" (and we were darn sure we dominated the first page of results...)
Let me know how we did on this one.
The Robert Scoble part is my favorite.
How do you lauch a book called World Wide Rave?
With a video that shows people around the world talking about your book.
World Wide Rave is an awesome book for three reasons:
1) It is very timely since creating a World Wide Rave is part of the new trend of inbound marketing
2) The book uses some great examples of smalll businesses and entreprenerus creating thier own World Wide Rave
3) It is very easy to read and approachable, so you don't need to be a viral marketing expert to learn something from the book
We've slowly been getting better at making viral videos at HubSpot, our first few got a few thousand views. The last one has over 30,000 views right now. I think this one is the best so far. We took bets on how many views it would have on YouTube after 7 days. What do you think?
THis was a video David Meerman Scott made for his blog for his new book "Wolrd Wide Rave" (which is awesome by the way).
Clearly we should stick to marketing as we had some trouble getting ourselves coordinated to do a proper wave.
This is quite creative. It is a viral video campaign that you can use to create a custom video featuring your name (or a friend's name). The way they did the video is quite clever, and the customizations bring it to a whole new level. No matter what your political view, you need to respect the creativity of the idea.
Here is the "Mike Volpe" version of the video:
Great viral marketing by Gatorade. Their product could led itself to a whole series of these. I actually think it would have been better if the catch she made were more human. A great catch, but more believable. Still, very nice work. It has been successful too, read this for stats.
We're launching a $50,000 Viral Marketing Contest at HubSpot.
If you think you can create some cool content, you should enter! Both blog articles and videos are eligible.
Please enter!!! I have a meeting this afternoon with one of our VC investors and I will need to explain why I'm just giving away $50,000 of their investment...