Startup Blog

Should Marketing Compensation Be Tied to Sales or Revenue?

Posted Mike Volpe on 6/8/11 1:49 PM

describe the imageI've been asked this marketing compensation question a few times recently.  There are two reasons why I think having more than a small amount of marketing compensation tied to sales is a bad idea:

Is Marketing or Product King of the Company?

Posted Mike Volpe on 1/31/11 10:30 AM

chicken and eggI was browsing the web and after following a series of links I ended up on an article on Jeff Chausse's blog, which has the following paragraph:

Hacking Work - 5 Tips for Marketers

Posted Mike Volpe on 11/18/10 10:00 PM

hacking workI've been chatting with Bill Jensen, one of the authors of Hacking Work, and he was kind enough to send me a copy of the book to check out.  I enjoyed reading it.  It is a pretty quick read, and the fundamental principle that you should not be bound by rules is a great one and can inspire you to do little things to bend the rules and get more done.  In that spirit, here is a quick list of 5 hacks for marketers, 

10 Things CEOs Need to Know about Design by @Jess3

Posted Mike Volpe on 10/12/10 11:21 AM

I attended a presentation from Leslie Bradshaw of Jess3 about the "10 Things CEOs Need to Know About Design".  While I found the presentation to be a little high level and lacking some details, there were some good points to make you think.  Some of the points about design I agree with, some I disagree with - see my comments below.

Startup Marketing Tips from 3 Years at HubSpot

Posted Mike Volpe on 6/29/10 12:30 PM

At the Atlassian Starter Day I had a chance to share some of my thoughts on startup marketing based on doing marketing at HubSpot and helping to grow the company from 5 people to over 160 people and nearly 3,000 customers over the past 3+ years.

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