Startup Blog

There are really just two basic things you need to do to most LinkedIn profiles to get the most out of them from an SEO standpoint.

1. Customize your URL.  My LinkedIn profile URL is http://linkedin.com/in/mikevolpe - and you can have one just like it with your name in the URL making it more likely for your profile to rank for searches for your name. 
2. Add Custom Anchor Text to Links.  You can have up to 3 links on your profile to other websites, and these links pass SEO authority.  If you customize the anchor text on the links, you can get the most out of them.

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<rant>

I have been a LinkedIn member for longer than I can remember.  Normally it is a very reliable service.  But recently in the last month that has changed.  And frankly, I am sick of it.

All I want to do each day is check my inbox, approve or archive invitations, approve people who have requested to be members of my groups that I manage (http://LinkedIn.ProMarketers.com) and see what other people are up to.

But, for some reason, LinkedIn is making this really hard.  A few days back it would not let me log in, no matter how many times or browsers I tried.  Today it is letting me approve group members for one of my groups, but not the other.

LinkedIn... Look, you used to be pretty cool.  If you really want to be like Facebook (and not the next Friendster, aka failure) get your act in gear.  Your website needs to be highly available and you need to stop giving me error messages whan I try to do basic things.

</rant>