I had the opportunity to give a talk today on what metrics to useto measure marketing ROI and how to use metrics and data to communicate marketing ROI across teams. Here are my slides, let me know what you think.
For more reading on the topic of marketing ROI:
- Blog Article: 6 Marketing Metrics Your CEO Cares About (with Cheat Sheet)
- Ebook: The Marketing Metrics Your CEO Cares About
- Blog Article & Excel Template: The One Graph Marketers Should Update Daily - The Daily Leads Waterfall (with Excel Template)