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Can you balance duplicate content vs. more inbound links for inbound marketing?

Posted by Mike Volpe on Tue, Jul 07, 2009
 

One possible technique for online marketing is to take your articles and copy and paste them onto ezine websites around the web to get more links into your website.  Does the increased inbound links to your website balance out the negative effects of having duplicate content?

Probably not.  The links will not be that valuable because the search engines do not give a lot of authority to websites that consist of mostly duplicate content.

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COMMENTS

Good video Mike, I had heard that page rank plays an important role in how google ranks duplicate content too. A site with low PR that shows duplicate content from a site with higher PR will actually get downgraded by google where as the higher PR site get's a bump up. Also publish dates if available surrounding the content in question. If a timestamp can be found for the article, Google will attempt to push the earlier versions of dup content up. The algorithms used to rank things are much more complicated than a lot of new IM'rs realize. Filling a site with content to make the site look busy is not as simple as copy/pasting a bunch of junk from the intertubes. Bottom line, as you said, original content is king.

posted @ Tuesday, July 07, 2009 12:09 PM by philip light


So what do you think about sites like Alltop.com? I see, using fairshare, that they copy the first paragraph from my content, will that be labeled DC?

posted @ Wednesday, July 08, 2009 8:45 AM by Jim Gaudet


@Jim Gaudet - Alltop, Digg, Reddit and places like that are fine. Google understands the nature of the site and that your website is the original piece of content.

posted @ Wednesday, July 08, 2009 9:04 AM by Mike Volpe


Hey, I was observing this duplicate content cant give link value. Most probably duplicate content are sand boxed by google? 
 
And good this video prove me right. Now the other matter need to focus is how much duplicate content (in percentage)?? 
 
We use article spinner and paragraph spinner to submit lots of articles. If I submit 40 spinned article I got only 10 to 20 backlinks from it.

posted @ Wednesday, July 08, 2009 9:14 AM by Sweta


I think the optimal amount of duplicate content is none.

posted @ Wednesday, July 08, 2009 9:32 AM by Mike Volpe


Cool, that is what I thought, but just wanted to be sure. 
 
Thanks,

posted @ Wednesday, July 08, 2009 9:38 AM by Jim Gaudet


What if black hat jerks take your sites content and copy and paste it on their site. Now you have duplicate content and its not your fault. 
 
Steve 
win every time scrabble cheat 

posted @ Saturday, August 08, 2009 1:40 AM by steve fox


Steve Fox: "What if black hat jerks take your sites content and copy and paste it on their site. Now you have duplicate content and its not your fault. " 
 
The first indexed content will count original by search engine.  
 
There are lots of threats in Search Engine like you said someone copy paste your site content. Also think if someone make bad neighborhood baklinks from Casino, adult etc website???  
 
You can use copyscape for you content and put copyright policy on website.

posted @ Monday, August 10, 2009 1:01 AM by Sweta


@steve fox: like Sweta says, post date matters. 
 
Also, consider not publishing the entire article in your rss feed if your posting to a blog. A lot of blackhatters use "autoblogs" that run by scraping rss feeds and displaying them as their own articles. If you only publish the intro to the article via rss, usually the blackhat autobloggers will skip your feed.

posted @ Monday, August 10, 2009 4:55 AM by Philip Light


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