What are the marketing goals of blogging?
Posted by Mike Volpe on Tue, Jun 30, 2009
A new question: What are the marketing goals of blogging? I think some of the goals for launching a blog are:
- Improve SEO performance - blog articles help with SEO a lot by increasing your presence on the web and attracting more links into your website
- Build thought leadership and bradn - if your blog has interesting content, it can build your brand as a thought leader in the market
- Increase social media performance - you are a lot more interesting in social media if you are writing and then promoting interesting blog articles (instead of telling people what you had for lunch)
- Get more leads and sales - by adding calls to action to your blog, you can get blog visitors to convert into leads and customers for your business
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