COMMENTS
I admire how you share your presos Mike and trust downloaders to use good judgement per
Creative Commons Copyright (just ran into the folks behind this movement, at the 2009 Maker Faire, nice people). It's open-source inbound marketing!
Mike,
As always an insightful look at marketing tools. Here's my question. You have presented great evidence that twitter can be directly linked to you website visitation and conversion.
However, HubSpot being a start-up has funding, yes? And you produce a large amount of fantastic content. I would be interested in knowing if HubSpot is profitable based on the amount of dollars they are spending on marketing.
@Mike Rogers - I think the key is that we have found that using inbound markeitng (publish, optimize and promote content) is much more effective than buying advertising -
www.HubSpot.com/ROI - our customer acquisistion costs are much lower than other software companies I have knowledge of..