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Driving ROI on Twitter Presentation

Posted by Mike Volpe on Mon, Jun 15, 2009
 

I am speaking today at the O'Reilly Twitter Bootcamp in New York City.  Here are my slides that talk about the ROI of Twitter.

Download in PowerPoint (PPT) format or click through the slides below.

And of course... follow me on Twitter.


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COMMENTS

I admire how you share your presos Mike and trust downloaders to use good judgement per Creative Commons Copyright (just ran into the folks behind this movement, at the 2009 Maker Faire, nice people). It's open-source inbound marketing!

posted @ Monday, June 15, 2009 11:30 AM by rebekah donaldson

Mike, 
 
As always an insightful look at marketing tools. Here's my question. You have presented great evidence that twitter can be directly linked to you website visitation and conversion. 
 
However, HubSpot being a start-up has funding, yes? And you produce a large amount of fantastic content. I would be interested in knowing if HubSpot is profitable based on the amount of dollars they are spending on marketing.

posted @ Monday, June 15, 2009 3:22 PM by Mike Rogers

@Mike Rogers - I think the key is that we have found that using inbound markeitng (publish, optimize and promote content) is much more effective than buying advertising -www.HubSpot.com/ROI - our customer acquisistion costs are much lower than other software companies I have knowledge of.. 
 

posted @ Monday, June 15, 2009 3:30 PM by Mike Volpe

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