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Inbound Marketing and SEO for Travel and Tourism Public Relations (PR) - PRSA 2009

Posted by Mike Volpe on Wed, May 06, 2009
 

I presented at the PRSA Travel and Tourism Conference today on inbound marketing and especially search engine optimization specifically for PR (public relations) in the travel and tourism industry.

Download PPT presentation.

Summary: 

  • PR should include creating more content for the company, and not "we won an award" press releases, but interesting stories about the destinations, services and people who travel 
  • Optimize your press releases using Press Release Grader
  • PR should help generate more links back to the client website since more links help power your SEO

 

Inbound Marketing and SEO for Travel and Tourism Public Relations (PR) - PRSA 2009

 

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COMMENTS

Just simply two pages?

posted @ Wednesday, May 06, 2009 8:07 PM by Jeff

Sorry! There was a bug with Slideshare. I did upload all of my slides there, but it would only convert the first 2 into the flash show. I published without checking to make sure it worked past the first slide. 
 
Once I realized the problem, I tried a bunch of different formats and contacted slideshare. I finally had to change to PDF so it would work.

posted @ Sunday, May 10, 2009 5:47 PM by Mike Volpe

Thanks mike your slides get back to work now.

posted @ Wednesday, May 13, 2009 1:42 AM by Jeff@J&L Bamboo Products

Comments have been closed for this article.