Marketing with Mike Volpe

Thanks for posting these Mike. Very generous.  
 
 
 
I agree that an intuitive, user-focused web site begins with an intuitive, user-focused brand.  
 
 
 
One of the big laughs in the film “Spinal Tap” came when the band took to the stage to sing of Stonehenge. The set was supposed to feature a replica of a section of Stonehenge standing an imposing 18 feet tall. Due to a miscommunication problem with the designer, it shows up at a ridiculous 18 inches tall. 
 
 
 
When it comes to clients' logos, we want something that works no matter what size. Sticking with the music theme for a bit, consider how graphic designers have had to adapt as the 12-inch LP jacket gave way to the 5-inch CD cover, and finally to the tiny icon that shows up on an iPod. The February 2009 issue of Wired magazine gives examples. 
 
 
 
All part of the increasingly parameters to consider with b2b branding and site design...