Subscribe by Email

Your email:

Subscribe by RSS

 

Mike Volpe TwitterMike Volpe Blog Subscription
Mike Volpe LinkedInMike Volpe Facebook

inbound marketing certified professional

 

IMU Professor

Marketing Community (beta test)

Marketing with Mike

Current Articles | RSS Feed RSS Feed

Why Routines Are Good

Posted by Mike Volpe on Wed, Feb 11, 2009
 | Submit to StumbleUpon StumbleUpon | Share on Facebook Facebook | Share on Twitter Twitter | Share on LinkedIn LinkedIn 

Every Saturday, my wife and I start our day by going to the gym.  I don't workout as often as I should (who does?) but this routine is valuable.  I know what I am doing every Saturday morning, I never make other plans.  The result? My success rate on working out on Saturday is 99% over the last 6 months.

To make inbound marketing work, you also need a routine.  Think about setting a schedule for your self to spend some time each day, and I bet the benefits will pay off a lot over time.

Inbound marketing in 10 hours a week:

  • 15 minutes per day to spend on reviewing analytics and reports 
  • 45 minutes each day to write a blog article
  • 30 minutes each day to read other blogs and news in your industry 
  • 30 minutes each day to converse with people and make new friends in social media

I promise you'll get a lot more out of your inbound marketing routine than Patrick Bateman gets out of his. (The clip is from American Psycho for those of you who do not recognize it.  One of my cult favorites.  Shout out to Mike Miller in case he is reading this.)

Do you have a routine?  Does an inbound marketing routine make sense to you?

Tags: ,

COMMENTS

Routines are great. Except when you are a girl and you go for a run at the same time every day and there is a serial rapist waiting for you in the bushes. I digress. In all seriousness, do you suggest taking it a step further and actually blocking it out in time intervals in your calendar? I have been trying to get better at this, but am curious to know if it actually works. Probably just a personal issue. Maybe you should write an article on how to efficiently block out time? There ya go... 
 
 
 
Thx.

posted @ Wednesday, February 11, 2009 11:51 AM by Heather


Heather, the military taught us to take a different route to the base every day so we'd lessen our chances of being a target, so the same could apply to that runner. But now I digress. ;-D 
 
I absolutely agree with this, it's a great strategy- especially if one works from one's own home as I do. Distractions at a home-based office or studio can overcome you very easily if you let them.  
 
Blocking out time is very effective, at least for me. It keeps me on track and on schedule, and helps me maximize use of my time. Without a routine it's easy to postpone things, and then little tasks quickly grow into big ones, lessening my chances of success and reducing such things as email enquiries becoming clients.  
 
I keep my social marketing and client communication mainly to mornings, as I've found I'm most effective in this area at this time. Afternoons are reserved for studio time, with quick checks on messages when I'm waiting for paint to dry. I need a lot of improvement in blogging and website updates however. I'm sure it's a matter of better discipline and slotting a specific time dedicated to those areas.

posted @ Wednesday, February 11, 2009 12:27 PM by Julie


If you'd like to keep track of your repetitive tasks you can use the Checklists feature from: 
 
http://www.Gtdagenda.com 
 
It will create a series of checkboxes for each day, and you check them off one by one. 
And it's available on the mobile phone too, so you can access them wherever you are.

posted @ Thursday, February 19, 2009 7:54 AM by dan


Comments have been closed for this article.