Governor Deval Patrick came to our office at HubSpot last week. We all wanted a photo with him. So, we made it so easy he could not refuse. The governor had a short meeting with our co-founders. During that meeting, we all got together, set up the photo, lined everything up, and just kept one spot open in the middle for him.
We waited there about 5 minutes. When he came out, we all clapped, and then someone said, "we saved you a seat!" He sat down, we dropped a HubSpot sign in his lap and snapped a bunch of photos. Then we all clapped and thanked him and he took off to his next meeting.
The total time commitment for the governor was about 25 seconds. We made it easy for him so we got what we wanted.
What if we didn't make it that easy? Well, with a schedule as busy as he has, it would have been easy to come out of the meeting and then look at all fof us getting into position to the photo (which you know from experience will take a few minutes), and he could have said "I'm late for my next meeting, it was so nice to see you all..." and then head off.
But, we made it easy for our target customer, and he couldn't help but do what we wanted.
Do you make things "crazy easy" for your customers? How could you?