Sometimes companies try way too hard to make people happy. Looking for the next whiz-bang things that will revolutionize the world. Sometimes customers just want little things.
I was at a coffee shop in my neighborhood in Boston a couple weeks ago and fixing my coffee (one sugar) and saw something cool. A small basket with wrapped single pieces of minty gum in it. Perfect to clean up that coffee breath.
Starbucks will sell you some cool "after coffee mints" for about $3. Ouch. These folks are saying "the gum is free, come back for the coffee". It probably costs them about $0.01 per customer since not everyone takes the gum. But it was enough to make me happy, which made me blog about it.
What is one tiny thing you can do for your customers to make them happy?
PS - Shame on the Berkley Perk Cafe for not having a simple website. I would have linked to them and might have left a nice comment on their website for other customers to see.