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Word Cloud Shows Little Difference in Obama vs. Bush Inaguration Speeches

Posted by Mike Volpe on Thu, Jan 22, 2009
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[I am not a political person.  I am not an Obama groupie (it feels like 90% of Bostonians and 90% of Internet users are blind Obama groupies).  I look forward to seeing real results, not talk, from our new president.]

But I am fascinated by marketing, language and messaging.  So, after getting an idea from an article by David Meerman Scott, I took the text from the Bush and Obama inauguration speeches and made word clouds.

What is noticeable to me is the lack of significant difference.  What do you see?  Leave a comment.

Bush Inauguration Speech Word Cloud
Obama Inauguration Speech Word Cloud  

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COMMENTS

The biggest diff that stands out to me is the word "common" and the word "new". Unifying for a change.

posted @ Thursday, January 22, 2009 9:42 AM by Ryan Graves


I notice that Obama speaks on many more topics than Bush. Bush's cloud is less dense than Obama's, meaning he used repetition to try and convey a message instead of speaking to each message individually and relating it to the whole. These clouds also show me that what Bush was trying to accomplish wasn't achieved, because people still need the same message. 
 
Disclosure: Yes, I voted for Obama and despise Bush. ;)

posted @ Thursday, January 22, 2009 10:02 AM by Lynn Morton


Great work, Mike! I had seen this use case when researching Wordle, and am glad someone took the time to do it. I look forward to the commencement of real work by the new administration as well.

posted @ Thursday, January 22, 2009 10:39 AM by Mike Gilronan


They are very similar, but that's what makes over-analyzing the slightest differences so much fun. 
 
 
 
The words that made me go "hmmmmm": 
 
 
 
generation  
 
common 
 
president 
 
crisis 
 
God

posted @ Thursday, January 22, 2009 1:22 PM by Chris Brummund


This is one thing that does bug me about the internet and attention to specifics in this way. 
 
 
 
I am not an Obama junkie. I see where the words used are very similar. However, I would argue that the context and overall spirit/meaning of both speeches were very different. As Americans it is important that we listen to all of what our elected leaders have to say instead of relying on soundbites or specific words or word instances. 
 
 
 
Of course I am impressed that you took the time to do this. :) 
 
 
 
The common thread here is one person elected to lead our nation, the difference is more subtle. Pay attention America!

posted @ Thursday, January 22, 2009 2:32 PM by Jon-Mikel Bailey


I did a similar experiment on my blog, although I didn't think to compare the two speeches. An interesting experiment. The high level themes do seem similar, but - at the risk of cherry picking words and phrases - I do see some telling differences in the less frequently used words. 
 
With President Bush, I note a couple of variations on terror, attack, faith-based, evil, and so on. With President Obama, it's crisis, ambitions, challenges, greatness, cooperation, and courage.  
 
As you and others here suggest, the words they say may be similar, but the truth, I'd suggest, will be revealed in the execution of those words. 
 

posted @ Thursday, January 22, 2009 3:43 PM by Dale Gardner


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