I did a short interview with Matthew Mamet from Permission TV at the last WebInno event. We chatted about some of the things to think about when using video for marketing.
We use a lot of video in our marketing at HubSpot:
- Lots of marketing webinars
- A live weekly marketing video podcast
- An iTunes channelwith archived HubSpot TV and our webinars
- Viral videos on YouTube
- Our blog features video interviews
- We also have product demo videos on our website
In the video we talk a bit about how to think about using video in marketing.
UPDATE: For anyone having trouble with the video, here is a link to another version you can try.