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Most Popular Marketing Automation Systems [Infographic]

Posted by Mike Volpe on Thu, Dec 08, 2011
 

See this infogrpahic that Capterra created.  I found it sort of surprising, because while HubSpot contains features like marketing automation, I would not call HubSpot marketing automation.  What do you think about the data / rankings?

Marketing Automation Infographic resized 600

 

More marketing automation information from HubSpot.

Tags: ,

COMMENTS

So this reads that Eloqua has 50K users with 1K customers? and Hubspot has 5K customers and 5K customers. Why isn't this and apples to apples comparison?

posted @ Thursday, December 08, 2011 1:55 PM by Phil

@Phil - I think what they did was rank the companies by a combination of revenue, users, customers and popularity, but then in the graph they showed just one interesting stat as a callout. I did not create or contribute to the infographic.

posted @ Thursday, December 08, 2011 2:04 PM by Mike Volpe

I think the best that can be said about this infographic is that the colors are pretty. The data is selective and tries to compare apples to zebras. Can't wait to see how Marketo responds though...fun...

posted @ Monday, December 12, 2011 7:06 AM by trish bertuzzi

@Trish - I think that they created a composite score based on users, revenue and customers and then ranked companies by that score, but it is not totally clear from the infographic.

posted @ Tuesday, December 13, 2011 4:04 PM by Mike Volpe

Comments have been closed for this article.