What's on the mind of Marketing VPs today?
Posted by Mike Volpe on Thu, Nov 13, 2008
This morning I attended a breakfast meeting for the marketing VPs at the portfolio companies of General Catalyst (they led the HubSpot A round investment). The major topic of discussion was what was on our minds. The GC folks were trying to get a feeling for what speakers and panels would be good to include in a marketing event aimed at helping their portfolio companies.
The general consensus around the table was the following top topics:
- Getting more with less - What are best practices on using viral marketing and internet marketing to generate more inbound leads at a low cost?
- Getting more out of your database - How can you use lead nurturing and other practices to convert more leads into opportunities?
- Finding good vendors - How can you easily get honest reviews and pricing information on services companies for web design, PR, advertising agencies, etc.?
- Product management for web 2.0 and Saas - How do you find good people and what are the best practices for product management for software as a service and web 2.0 products?
What's on your mind? Leave a comment below.