Why HubSpot Doesn't Do Cold Calls or Telemarketing
Posted by Mike Volpe on Mon, Sep 22, 2008
COMMENTS
Mike - I'm a big fan of the video, but it's time to tone down the Apple love. Same stereotypes? Same music? I think your team can be more original.
I'm not directing this message to you Mike (who's awesome by the way) but to 'Hubspot'.
I'm not a big fan of the video, cold calls still have a place in the web world today, and this video sends a clear message to not use cold calls. Instead of emphasizing on what you shouldn't do, show what you should do. If you have to bring in a comparison of what you shouldn't do to get the message across than use real proof with real examples, and show the greys in between.
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