Marketing Profs Telemarketer Mails It In - What do voicemails mean for your brand?
Posted by Mike Volpe on Fri, Sep 19, 2008
I got this voicemail from a telemarketer hired by Marketing Profs. Of course I did not answer the call because I did not recognize the number on caller ID, and I knew it was a telemarketer.
What I thought was interesting about the message was how obvious it was that he was just mailing it in and did not care about the content of the message at all. He was trying to leave as many of these voicemails as possible and get his job done.
Someone in marketing spent a lot of time preparing that script and it is pretty well written. But put into the hands of a $9 an hour telemarketer who has no idea what any of the words mean or what the evnt is about, it loses all passion and emotion and is just a mess of words strung together. This voicemail makes the event sound pretty boring and unremarkable.
Do you use telemarketers? Why? Do you worry about the lack of emotion in their messages?
Note: I love Marketing Profs. Just not all the telemarketing calls and junk mail they send.