Startup Blog

Katie Couric on Digg - Is she getting a free pass?

Posted by Mike Volpe on 8/28/08 12:38 PM

Katie Couric joined Digg to "share her press pass with the community".  But is she really participating in the community? Here is what she has done so far.

  1. Wore a cute t-shirt and made a video.
  2. Submitted that video and got 3400+ Diggs.
  3. Gathered a bunch of people to be her friends.
  4. Submitted articles and videos, but thy are ALL ABOUT HER - they all have "Katie Couric" in the title. 
  5. She has only Dugg a couple things that all look like are associated with her.

Is that really "participating in Digg"?  Maybe famous people don't need to engage in the community.  But what is the point then? They might as well have "biggestkatiecouricfan" or someone submit her stuff and be their presence on places like Digg

For reference, here is her video on YouTube announcing what she was going to do.  What do you think?

 

Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

Topics: social media, video

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