Marketing with Mike Volpe

HubSpot has just launched a new PR tool called Press Release Grader, a tool that evaluates your press release and provides a nifty report about what is good and bad about it.  Some of the cool features that get me excited are:

1. Gobbeldygook Word Analysis - The tool automatically sans your press release for the meaningless terms that are overused in press releases everywhere.
2. Word Cloud - I think this is a really neat tool to see what your press release is REALLY about, not what you think it is about.
3. Link Analysis - One of the most under-utilized parts of press releases is the value of linking back to your own website for SEO purposes, this tool gives a nifty analysis of the links in your press release.

Check it out and let us know what you think!  www.PressReleaseGrader.com