A Marketing Blog (and other stuff)

Marketing has been making a slow progression from art to science over the years. It started when "direct mail" or "database marketing" people began doing direct mail and catalogs and measuring the results. With the advent of the Internet, it became more attractive to be an analytical marketer, as email marketing grew in popularity.  That was probably the birth of "scientific marketing". Now with some technological advances and new understanding of how to leverage the Internet in marketing, there is a growing feeling that pretty much all of marketing should be analytical. But, most marketing people still have questions like:

• Why does sales think all the leads are so crappy?
• How come it is so hard to measure all my different marketing programs?
• How can I use a Blog to better market my company?
• How valuable is my web traffic?
• What do all these web stats actually mean for my business?

If you have ever felt like this, check out this article about marketing challenges on the HubSpot Internet Marketing Blog.  You can also check out this video about closed loop marketing, to learn what you can do to try to be more scientific about your marketing.