Startup Blog

Using Social Media to Drive Lead Generation

Posted by Mike Volpe on 11/10/09 12:51 PM

Social media and the social web can be used to drive leads and sales for your business, if you use it in the right way.
  • Start by growing your following and publishing interesting and useful content
  • Then, next to the content you are promoting in social media, include calls to action and offers next to that content - the second and more detailed content piece or free trial is what drives the leads
  • Make sure you have content both at the top of the funnel and at the middle of the funnel

Download file for iPod and iPhone.

Mike Volpe

Written by Mike Volpe

Mike Volpe is a startup advisor and angel investor based in Boston.

Topics: social media, lead generation

Subscribe to Email Updates

Let's Connect